# Instant AI Virtuals brand guide

## Identity

The identity combines virtual football, speed, and machine-assisted analysis. The detailed shield is for hero sections, welcome screens, and promotional graphics. The simplified shield is for navigation, favicons, loaders, and small app surfaces.

## Palette

| Role | Hex |
| --- | --- |
| Primary red | `#ed1b2f` |
| Action green | `#089b3a` |
| Graphite | `#343844` |
| Deep ink | `#191d27` |
| Dark background | `#07090d` |
| Light background | `#f7f9fc` |
| Gold accent | `#f2b928` |
| Focus cyan | `#13b9e8` |

Red represents speed and energy. Green is reserved for successful actions and primary conversion buttons. Gold should remain an accent rather than a large background colour. Cyan is for focus states, analytics, and small data accents.

## Logo rules

- Keep clear space around the shield equal to at least 12% of its width.
- Use the simplified mark below 96 pixels.
- Never stretch, skew, recolour randomly, or add team/sportsbook branding.
- Do not place the dark wordmark on a dark surface or the light wordmark on a light surface.
- Do not recreate claims such as guaranteed wins or unverifiable accuracy inside the logo.

## Typography

Use a condensed, heavy display face for headings and a highly readable sans-serif for body text. The supplied PNG wordmarks use deterministic open typography so the brand name is rendered exactly.

## Voice

Use clear analytical language. Describe predictions as estimates or insights, never guaranteed outcomes.
